Your A/B test should be run to measure the amount of change in the behaviour of the customer. If the customer changed behaviour because of a little change in the website, design or packaging of the product, then you can call it a successful test.

90% of experiments fail because…


Trust is built on an emotional level. If I cannot understand it, then I cannot trust it. Therefore, to build trust with your customers, you must make your website, product or service as easy to understand as possible.

This is my ninth week in my Digital Psychology training by CXL…


Your website is a salesperson, understand the biases that you can use and utilise them appropriately.

This is week eight of my Digital Psychology training by CXL and I’m learning about Influence and Interactive design. How to gain influence by designing an interactive design.

I would be sharing my take…


Your website is a salesperson, understand the biases that you can use and utilise them appropriately.

This is week seven of my Digital Psychology training by CXL and I’m learning about the Persuasion slide. How to go through the slide effectively without friction in marketing to your target audience.

I…


95% of our decisions are made in an unconscious state, only 5% are made conscious.

This is week six of my Digital Psychology training by CXL and I’m learning about how to use Neuromarketing to drive action or purchasing decisions and dominate your market.

I would be sharing my take…


70% of the decisions we make are unconscious. WRONG! Actually, 100% of the decisions we make are unconscious. We justify our actions and decisions after the decisions have been made. It's called; Post rationalized decision.

Imagine my shock when I found out that all our decisions are made in the…


This is week four of my Digital Psychology training by CXL has me learning about Decision Making and Emotional Reactions as well as how to map out a Persuasive Journey using Applied Neuroscience Methods.

I would be sharing my take home from these learnings as well as tips from my…


Persuasion Economics 3: Emotion, Perception & Attention Principles.

It’s the third week of my Digital Psychology training by CXL and I would be sharing my take home from these learnings. I would share tips from my learnings and experience as a Copywriter and Mindset Coach.

This week, I would focus…


Being a Copywriter and a Mindset Coach has given me an edge when it comes to practising either of both tasks. I recently took up a course on I took up a course on Digital psychology by CXL and I would be sharing my take home from these learnings. …


In the following weeks, (with next week being Sunday), I would share tips from my learnings and experience as a Copywriter and Mindset Coach. …

Juliet Israel

|Creative Writer|Loves Singing|Social Media Enthusiast|

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